To define your purpose, ask questions like: Defining the purpose of an educational video can help you figure out the best learning path and video structure. Define your purpose and target audienceīefore you dive into the recording part, it’s important to define the purpose and target audience. Define your purpose and target audience.8 steps for making a great educational video The more insightful, valuable and engaging educational videos are, the more you will position your company as a leader in its industry. Consider the series on email authentication from Postmark: Documentary videos: Explore a subject or issue related to their product/service/industry.īrands can also create an educational video series or online course to dive into a specific subject.Training videos : Teach employees different aspects of their roles and the company’s processes.Tutorial videos: Educate their customers about the different features and functionalities of a product.Explainer videos : Explain topics related to their product/service/industry.How-to instructional videos: Teach customers how to use a product or solve a specific problem while plugging their product as the solution.These videos provide comprehensive information to help viewers understand a subject and gain expertise.īrands can create different kinds of educational video content like: What are educational videos?Įducational videos teach viewers about a particular topic, concept, or skill. In this guide, you’ll learn eight steps for creating engaging educational videos, along with best practices and examples for inspiration. If you want your educational videos to get through to people, you're at the right place. You need to be creative and tell a compelling story, and put in significant time and effort to understand your viewers, write a compelling video script, and edit the video in a way that’s easy to follow. Making an educational video people actually want to watch is a tough nut to crack.
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